Advanced Diploma of Marketing and Communication (BSB61315)

Cricos Code: 092623G

Course Duration: 52 Weeks (including holidays)

Tuition Fees: $11,000

Material Fee: $500

Application Fee: $500

Intake Dates: Jan, April, July & Oct


This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation.

Entry Requirements

Entry to this qualification is limited to those individuals who:

  • have completed all core units in BSB52415 Diploma of Marketing and Communications.
  • 18 years or older
  • IELTS 5.5 or higher; or completion of any equivalent ELICOS program
  • Satisfactorily completed the equivalent of Australian year 12, Diploma or higher

Job roles

Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:

  • marketing director
  • marketing strategist
  • national, regional or global marketing manager.

Course Delivery

At CAC courses are delivered in the Classroom with simulated work environment. Delivery is a minimum of 20 hours per week over 3 days.

Pathways Information

After achieving this qualification candidates may choose to undertake studies at higher education level.

Course Structure

Students will need to complete the following 12 units of competency to attain the qualification including 3 core units and 9 electives.

Unit code Unit name Core / Elective
BSBADV602 Develop an advertising campaign C
BSBCUE605 Develop and maintain a customer engagement marketing strategy E
BSBINM601 Manage knowledge and information E
BSBINN601 Lead and manage organisational change E
BSBMGT605 Provide leadership across the organisation E
BSBMGT616 Develop and implement strategic plans C
BSBMGT617 Develop and implement a business plan E
BSBMKG603 Manage the marketing process E
BSBMKG605 Evaluate international marketing opportunities E
BSBMKG606 Manage international marketing programs E
BSBMKG607 Manage market research E
BSBMKG609 Develop a marketing plan C

*Conditions apply

Fees may change during your course of study. CAC reserves the right to discontinue or alter any course date, tuition or service fee, location, timetable or staffing without prior notice. This will constitute a provider default and all tuition fees will be handled in accordance with Central Australian College’s Refund Policy.  Interest will not be credited to Student Fees or disbursements and therefore no interest will be recovered by students in the event of cancellation. Students must maintain valid Overseas Student Health Care insurance throughout their enrollment.