Diploma of Marketing and Communication (BSB52415)

Cricos Course Code: 092622G

Course Duration: 52 Weeks (including holidays)

Tuition Fees: $11,000

Material Fee: $500

Application Fee: $500

Intake Dates: Jan, April, July & Oct


The qualification is designed for people who wish to work in a supervisory role and can be utilised in a variety of business environments. Students will learn t understand the marketing concept, interpret market trends, implement marketing activities and promote products and services. Students may be new to marketing field or have marketing experience without formal qualifications.

Entry Requirements

Entry to this qualification is limited to those individuals who:

  • have completed all core units in BSB42415 Certificate IV in Marketing and Communications.
  • 18 years or older
  • IELTS 5.5 or higher; or completion of any equivalent ELICOS program
  • Satisfactorily completed the equivalent of Australian year 12, Certificate IV or higher

Job roles

Job roles and titles vary across different industry sectors. A possible job title relevant to this qualification is:

  • marketing manager
  • marketing team leader
  • product manager
  • public relations manager

Course Delivery

At CAC courses are delivered in the Classroom with simulated work environment. Delivery is a minimum of 20 hours per week over 3 days.

Pathways Information

Further training pathways from this qualification may lead to a relevant Advanced Diploma qualification.

Course Structure

Students will need to complete the following 12 units of competency to attain the qualification.

Unit code Unit name Core / Elective
BSBADV507 Develop a media plan E
BSBFIM501 Manage budgets and financial plans E
BSBLDR502 Lead and manage effective workplace relationships E
BSBMKG501 Identify and evaluate marketing opportunities E
BSBMKG502 Establish and adjust the marketing mix E
BSBMKG506 Plan market research E
BSBMKG507 Interpret market trends and developments C
BSBMKG514 Implement and monitor marketing activities E
BSBMKG515 Conduct a marketing audit E
BSBMKG516 Profile international markets E
BSBMKG523 Design and develop an integrated marketing communication plan C
BSBPMG522 Undertake project work C

*Conditions apply

Fees may change during your course of study. CAC reserves the right to discontinue or alter any course date, tuition or service fee, location, timetable or staffing without prior notice. This will constitute a provider default and all tuition fees will be handled in accordance with Central Australian College’s Refund Policy.  Interest will not be credited to Student Fees or disbursements and therefore no interest will be recovered by students in the event of cancellation. Students must maintain valid Overseas Student Health Care insurance throughout their enrollment.